Does Nude Sell More?

By: Mariana Almeida

Nothing in South Beach is extraordinary. People don’t really care what others think about them. It’s a free place, where anything is valid.

Armani Exchange had this very idea in mind when it thought about a marketing technique that stoped the traffic on Collins Avenue last Friday. Live, nearly-nude models launched a new AX underware line.

Guys can see topless girls any time in South Beach. But for girls to see a collection of hot guys in their intimate wear is going to take AX to repeat the showcase. And they will next Saturday, Sep. 15, from 3 p.m. to 6 p.m. The store is located at 760 Collins Avenue.

Here’s a video from Bader TV with reactions of costumers.



There is also a video on NBC6. The link is: http://video.nbc6.net/player/?id

Whether the technique works and sells the new AX underware line is unknown. Most of the costumers will probably be more drawn to the live models than the products themselves. What would work, at least for the singles searching for a mate: "Free model of your choice with the purchase of underwear."